YouTube is updating the Shopping experience for Shorts, the company announced on Wednesday. The platform is launching new Shopping product stickers to make it easy for viewers to know that the products being used in the Short are shoppable.
The new stickers could be a way for creators to increase their earnings. During its testing last month, YouTube found that Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button, it said.
Previously, tagged products were displayed in a banner in the bottom-left corner of Shorts with a Shopping button. Clicking the banner opened a list of products available for viewers to browse and shop.
Now, creators can tag products in their Short to automatically generate a sticker based on the first product they tagged. They can then adjust the size and placement of the sticker.
When multiple products are tagged in a Short, viewers can tap on the downward arrow on the sticker to see the full list of products. Once they click on a product they’re interested in, they’ll be redirected to the retailer’s website for that product.
Shopping product stickers are being rolled out over the next week and will be available globally, expect in South Korea, but YouTube plans to launch the feature there soon.
YouTube CEO Neal Mohan revealed at Cannes Lions 2025 that Shorts are now averaging more than 200 billion daily views. Mohan also shared that Google’s Veo 3 video generator, which can generate both video and audio, will be coming to Shorts later this summer.
